The song says, “Video killed the radio star,” and the truth is, video continues to dominate, especially on the web. According to an April study by the Interactive Advertising Bureau, 360 advertisers are spending an average of more than $10 million annually on digital video, an 85% increase since 2014. A 2015 report from Ericsson says the number of consumers viewing video on their smartphones has increased by 71% since 2012.